S10E19 The reading phenomenon of Gen Z

• Sezonul 10, episodul 19
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• Difuzat luni, 2 februarie 2026
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• 30 min

Understanding the world through reading seemed to be off the table for a while. Now, reading is part of a new lifestyle: Young women between 18 and 30 are captivated by lavishly designed books – and inspired by bloggers like Jess. The focus is on New Adult literature with themes revolving around love and sex. Is Gen Z saving the book market?